Wednesday, May 5, 2010

Advertising in China

One of the things that I find fascinating in China is the advertising.  It's not unusual to see big screen TV's on the sides of building advertising everthing from banks to movies to music and so on.  We can see one from our bedroom window a few blocks away.  This one is one the corner outside of our language school.

Advertising tends to be in Chinese and English.  I asked someone why it was often in English and they thought that was an odd question.  In our city of 8 million, there are very few foreigners and the advertising is not directed at them.  We don't have a huge number of English speaker's here, so I am not sure why there is so much English.

One night, as I was riding my bike to an English conversation group, I stopped because I saw this ad for new apartments.

Clearly this ad is to promote the idea of importance and status.  That's a fairly correct translation of the character's too!

But most fascinating is a demolition zone across from our language school.  The building went down in the fall and there is very slow progress being made behind the walls.  But, the advertisements change with the seasons.

There were quite a few of these kinds of sayings.  I'm not quite sure what they meant!

Not far away from your job and close to your happy life.

Listening to the rhythm of our city.  Construct a life with great textural quality.

When Chinese New Year came, the colors changed to red and there were many good wishes.

Whowin is the name of the real estate company.

Finally, as Spring came, new, fresh ads.

Chew on that thought for a while!

1 comment:

Ellie said...

Love the last one! Maybe he ought to consider our professions?